When HRH Princess Basma bint Ali, founder of the Royal Botanic Garden, initiated the process of creating a logo for the project, she had a feeling in mind.
She wanted the logo to be "genuine." It had to speak of balance and connection to the earth, promote the environment and conservation, and relay the essence of who we are as a culture.
An early group of graphic designers tried their hand and produced nice results. But something was missing. Their designs felt incomplete.
A new approach to the logo began when the RBG got in touch with the College of Islamic Art and Architecture, formerly known as the Institute of Traditional Islamic Art and Architecture (ITIAA), in Amman. Over the course of several months, the design sprang to life.
First, professors from the College spent a day exploring the slopes of the Garden in springtime in the company of Dr. Dawud Al-Eisawi, Professor of Botany at the University of Jordan. They sketched many of the native Jordanian flowers growing there in the wild.
Our current logo arose from the dimensions and colours captured in their sketches, and is based on traditional guiding principles of the Islamic arts, including the Golden Ratio.
Many hands contributed to the creation of the logo. The three key experts from the College were:
Dr. Muhammad Ahmad Buhairi, master calligrapher from Algeria
Dr. Najati Sanjaktutan, master illuminator and biomorphic expert from Turkey
Professor Minwer Al-Meheid, who oversaw the project
Early versions created by the Institute's design team, such as the three below, differed in colour and details.